Dyson’s Airstrait straightener is finally in the Philippines.
Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining the strength and the healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.
“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage,” James Dyson, founder and chief engineer, said in a statement.
To change hairstyle, hydrogen bonds within each hair strand must be broken and reset to hold a new shape. This can be done with heat or moisture. Styling with powerful airflow from wet, results in less need for high heat, less frizz and flyaways and protects natural shine.
When hair is wet, water naturally weakens these bonds. In this state, the bonds are more elastic and can be reset as hair dries, without using extreme temperatures. By using the optimum level of heat and controlled airflow, we’ve found a way to style hair with less damage.
Styling with air allows for the creation of straight styles whilst maintaining volume and movement. Once hair is dry and aligned, the bonds are reset in different ways, locking the new style in place.
Actress Ryza Cenon
The Dyson Airstrait straightener is powered by the Hyperdymium motor – specifically engineered to be at the heart of Dyson’s Hair Care technologies. It is small, light, and powerful enough to generate the airflow needed to dry and straighten wet hair simultaneously.
Like the rest of the Dyson hair care range, the Dyson Airstrait straightener includes an intelligent heat control feature. Glass bead thermistors measure the temperature of the airflow up to 16 times per second to prevent heat damage and protect hair’s natural shine. This data is sent to the microprocessor which regulates the heating element, ensuring airflow doesn’t exceed the temperature required.
The Dyson Airstrait straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style.
The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results.
In ‘Wet’ mode, choose among three heat settings of 80-degree Celsius, 110-degree Celsius, and 140-degree Celsius. In ‘Dry’ mode, choose between 120-degree Celsius and 140-degree Celsius or a top up “boost.” For airflow control, there are two speed settings, low flow and high flow, as well as a cold shot and root drying mode.
Celebrity hairstylist Paul Nebres performs a Dyson Airstrait live demo on Miss Universe 2018 Catriona Gray.
Among the firsts to try and give their seal of approval to this device were actresses Denise Laurel and Ryza Cenon, Miss Universe 2018 Catriona Gray, Ms. Universe Philippines 2019 Gazini Ganados, and celebrity hairstylist Paul Nebres, among others.
The Dyson Airstrait straightener is now available in the Philippines via dyson.ph and Dyson Demo Stores at the recommended retail price of P33,900.
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