SAN Juan town in La Union province has been called the “surfing capital of the north.” At the same time, the hundreds of tourist establishments in its area contribute to locally generated waste materials. As a solution, Athena Executive Services launched Pawi-Can: A Sustainable Waste Management Project to promote responsible waste management while fostering environmental stewardship among locals and tourists alike.
Athena unveiled special turtle bins designed by visual artist and La Union native John Parmisano, strategically placing them in high-traffic areas frequented by tourists and remote workers in Barangay Urbiztondo in San Juan Beach. The launch also featured a coral reef planting workshop in partnership with EcoSurf, a local surfing instructor group and freedivers who are also into environmental advocacy.
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