MANILA, Philippines — Sy-led BDO Unibank Inc. has introduced self-service machines and other digital innovations in its physical branches nationwide as part of its strategy of combining digital and physical banking channels to make financial services more accessible for Filipinos.
BDO said that offering phygital (physical + digital) banking solutions to clients would complement the bank’s traditional over-the-counter services provided by branch personnel, ensuring a more efficient customer experience.
“Our goal is to enhance how we serve our clients continuously. By integrating technology, we provide a phygital banking experience that simplifies processes, saves time, and enhances convenience for our clients,” the bank said in a statement.
The bank said the service and account assist machines would enable clients to input transaction details before engaging with a branch personnel. This eliminates the need for manual filling of forms and reduces waiting times.
The service assist machine allows customers to encode transaction details, queue their transaction, do priority queuing and scan QR codes for online branch booking.
On the other hand, the account assist machine assists clients in online account opening, accessing online accounts and paying credit card balances.
Meanwhile, for clients who prefer remote banking solutions, the bank offers the BDO Online and BDO Pay application platforms.
BDO Pay is a payment app linked to a client’s BDO account while BDO Online lets clients manage their accounts, keep track of their finances and make different types of transactions.
A significant focus of BDO’s phygital approach to banking is to enhance financial inclusion.
By integrating physical and digital banking, BDO demonstrates its commitment to innovation and customer satisfaction, offering accessible, reliable and inclusive financial services to help Filipinos achieve their financial goals with ease and confidence.
Currently, BDO has 1,729 branches and is looking to add more this year, especially in underserved areas.
The net income of the country’s largest bank jumped by 41 percent to P16.5 billion in the first quarter from P11.7 billion in the same period last year.
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