Commuters and motorists passing through Araneta City have spotted a colorful and creative new addition to the everyday urban landscape. At the corner of General Malvar and General Aguinaldo Avenue, the standard white pedestrian lanes have been transformed into vibrant, eye-catching street art, promoting the upcoming Puregold Nasa Atin ang Panalo Thanksgiving Concert.
The special pedestrian lanes resemble the bar codes one might find on groceries while shopping at Puregold. Two lanes highlight the four artists collaborating with the grocery chain on their Nasa Atin ang Panalo musical initiative – BINI, SB19, Flow G, and SunKissed Lola. The other two lanes serve as a reminder for the upcoming Nasa Atin ang Panalo concert to be held at Araneta Coliseum on July 12.
After three successful ticketing events in Puregold Qi Central, Taytay, and Parañaque branches, the Nasa Atin ang Panalo concert sold out all its ticketing tiers. Thousands of fans representing the diverse fanbase of BINI, SB19, Flow G, and SunKissed Lola are expected to witness headlining performances. The night will celebrate Original Pinoy Music, with guest appearances from Gloc-9, Skusta Clee, Letters from June, Esay Belanio, and Kahel.
The pedestrian lanes were designed and executed by a team of artists from Marahuyo Studio. The artists involved include Anthony Marahuyo, John Carlo Decrepito, Paul Denvir Delmonte, John Roland Alipis, Rheydene Ortega, Rica Permejo, Aina Arena, Charmaine Camba, Alexis John Arena, Jefferson Parajas, and Michael Autos.
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