GEN Z and millennial customers have fueled a rise in year-to-date bookings, AirAsia Philippines said, with travelers now also looking for the best travel experience available for their budgets.
“Millennials and Gen Zs are tech-savvy, while Gen X and Boomers are tech native,” AirAsia communications and public affairs head Steve Dailisan said.
“Technology always plays an important role in their decision-making,” he added, noting that “70 percent of online and… app bookings for the first half of 2024 came from millennials and Gen Zs.”
“To cope up with their travel needs, we need to stick to our working business model of low fare philosophy that focuses on streamlined, simple, and efficient business operation with high regards to passenger safety,” Dailisan continued.
“We will continue to offer the most competitive and affordable airfare, fueling their excitement for travel with our monthly offerings.”
The budget carrier said that it had recorded 1.10 million seats booked under various promos and monthly double-digit sales from January to July 2024.
Of this, 340,000 seats were booked were Gen Zs, and 480,000 were comprised of millennials.
The airline also said that “revenge travel” — where travelers rushed to get out of their houses after the Covid-19 pandemic — was being replaced by “journey travel” that is focused more on the experience of getting from point A to point B.
“This is where AirAsia also comes to play,” Dailisan said.
“With an array of destinations, accommodations, activities, and other modes of transportation available on the AirAsia MOVE app our guests can create the best memories.”
Be the first to comment