Jennylyn Mercado — dubbed by her longtime network, GMA, as Television’s Ultimate Star—received more than a grand welcome from Beautederm Corporation on Thursday as its latest A-list endorser. Hosted, of course, by the homegrown beauty empire’s ever-gracious President and CEO Rhea “Rei” Anicoche-Tan, Jennylyn’s launch was held at the ultra-posh and spanking new Solar North in Quezon City.
Pulling out all the stops, Rei made sure the high-ceiling ballroom was adorned with flowers. Guests, who were requested to arrive in white, marvelled at the beautiful set up as they enjoyed a bountiful luncheon complete with a live acoustic duo providing the feel-good music.
Soon, Rei arrived in a stunning coral cocktail dress, much the star of the show herself, even as she prepped everyone for Jennylyn’s grand entrance. Quickly turning into good friends in the lead up to the big day, Rei surprised everyone as she and Jennylyn — in a gorgeous golden column dress — walked arm in arm on the red carpet, singing a Carpenters hit, all in good fun.
Finally settling down, Rei need not explain why she chose Jennylyn to be the face of her precious Cristaux trio of serums. The 37-year-old actress’ radiated such a smooth and healthy glow, which she swears is the result of months using Beautederm products.
“Ate Rei sent me the products a while back because I can’t just endorse a product without trying it. I included the serums in my skincare routine right away and I was really happy with the effect,” Jennylyn swore. “You see, I have very sensitive skin — I have rosacea and psoriasis, which I’ve been managing with medicine and creams, but in fairness, I had no reactions with the serums and I was glowing.”
Jennylyn said she uses the Vitamin C serum in the morning and the Niacinamide at night.
“I use the Retinol as needed for dark spots since I’m always under the sun because I love motorsports.”
Truly pleased with her latest A-Lister, Rei said it is so important to her that her brand ambassadors honestly use her products and swear by them because she knows how smart and careful the market is especially when it comes to their skin care.
“You can’t fool them so quality and efficacy are a must just as having endorsers who truly love the products they represent,” the lady boss noted.
Finally asked how come Jennylyn was given such a grand welcome compared to the other celebrity endorsers who came before her, Rei meaningfully paused and eventually said, “I’ve been waiting for Jennylyn to join us for such a long time now. There was a time she was too busy with work and then when we tried again, she got pregnant so we had to postpone her launch all over again.
“But overall, I would say it’s because I’ve seen that she’s not just beautiful inside but also a truly kind hearted and beautiful person within.
“She’s a big celebrity, but she will eat in the pantry with the staff and will always be concerned about them. She treats everyone here like family and that’s what I really look for in the end.
“As you know, I have almost 100 celebrities endorsing my products so people always ask me why I keep signing more and more. Modesty aside I am in a good place with the business already. I have more than I could ever need. But if I could help more actors and more people have work and thrive at the same time as Beautederm, so long as they’re like Jennylyn, I’ll keep doing what I can,” she ended.
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