Short promo videos featured popular influencers such as Ankur Warikoo, Prafull Billore, Raj Shamani and best-selling author Chetan Bhagat. The publicity material said that 1,500 venture capitalists, 9,000 angel investors and 75,000 start-ups were expected to participate. It was billed as a platform to meet potential customers, network and pitch directly to investors.
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