There remains a misunderstanding around the risks of smoking, particularly regarding the role of nicotine in tobacco-related harm. Many still believe that nicotine is the primary cause of smoking-related diseases. However, health experts and science-based tobacco harm reduction initiatives point out that the combustion process, or the burning of tobacco, is the real problem.
This is what Iqos, the flagship smoke-free product from Philip Morris International (PMI), likes to shed light on. Unlike traditional cigarettes, Iqos heats tobacco rather than burning it, which avoids the high temperatures that release many of the harmful chemicals found in cigarette smoke.
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