COMCAST’S NBCUniversal is considering launching a sports cable network that would feature content also on its Peacock platform, the Wall Street Journal reported on Wednesday.
The potential channel, which would be offered in specialized packages, could debut as early as the fall, the report said, citing people familiar with the matter.
According to the report, the proposed channel would primarily feature sports that are also streamed on NBCUniversal’s Peacock streaming platform.
The network would be offered to cable and satellite providers as part of specialty channel packages, the report added.
Talks remain at an early stage and a final decision regarding the launch of the network has not yet been made, WSJ said.
NBCUniversal declined to comment on the report.
The news stands in stark contrast to the broader challenges of the industry, as traditional television continues to lose ground to the rise of on-demand content and the growing trend of cord-cutting. However, live sports remain a bright spot, thriving even as other segments struggle.
Meanwhile, NBCU is moving forward with plans to spin off most of its cable networks into a new company, signaling a significant shift in its media strategy.
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