Jose Javier Reyes reappointed as FDCP Chairman and CEO

MANILA, Philippines — Acclaimed filmmaker and educator Jose Javier Reyes has been reappointed as Chairman and CEO of the Film Development Council of the Philippines (FDCP).

Reyes, who first assumed the post in April 2024 after Tirso “Pip” Cruz III resigned, will serve a three-year term. He said he is focused on reforming the agency and strengthening support for the film sector.

“I am very happy with the trust that has been given to me. I know that the time is limited and the problems seem to be insurmountable, but that is the challenge, and I love challenges, and I am so lucky to have a team that is equally motivated to face them,” he said in a statement.

Reyes took his oath before Judge Selma Palacio-Alaras, with FDCP Education Division Head Rica Arevalo as witness.

During his first year, Reyes prioritized education, infrastructure, and data-driven development. He oversaw the start of construction for FDCP’s new headquarters and partnered with De La Salle University to study local moviegoing habits. The study, released in June 2025, is meant to guide policy and investment in the struggling film industry.

In 2024, FDCP launched its first Film Education Convention (FilmEc) at De La Salle-College of St. Benilde. The event gathered film students and educators nationwide and is set to become an annual platform for professional development.

The agency also continued to expand grant programs, including the Student Film Assistance Program and International Co-Production Fund. New initiatives were introduced to support animation, documentaries, and short films. A new grant now supports projects honoring National Artists for Film.

FDCP also partnered with the Metro Manila Film Festival to launch its first Student Short Film competition, giving young filmmakers a platform to screen their work.

Reyes said the agency is working to enhance incentives for local and international productions, aiming to position the Philippines as a competitive shooting location with skilled crews and diverse landscapes.

FDCP also continues its restoration efforts through the Philippine Film Archive. Recent restored titles include Lino Brocka’s Jaguar (1979) and ‘Merika (1984), starring Nora Aunor. Sister Stella L (1984) is next in line.

The Film Academy of the Philippines (FAP) praised Reyes’ reappointment, calling his leadership “timely and necessary.”

“His re-appointment is a clear indication of the government’s trust and confidence in his ability to steer developmental initiatives for the sector,” FAP’s statement reads.

“The Film Academy of the Philippines looks forward to collaborating and working hand-in-hand with FDCP as the government agencies mandated to help the country’s Audio-Visual Industries. Mabuhay ang Pelikulang Pilipino!,” it added.

Mowelfund Chair Boots Anson-Roa said Reyes’ “mettle as an administrator and manager [was] put to the test,” and called him “an asset to the FDCP.”

Preparations are ongoing for Philippine Film Industry Month in September, which will highlight women’s contributions to cinema. Reyes said he is ready to keep pushing Philippine cinema forward.